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5 Powerful Mental Models

Image by Will Simpson

  1. Incentives matter. If we’re incentivized to do good, we’ll do good.

  2. Laws of reinforcement. What gets reinforced get repeated.

  3. Cost/benefit ratio. Examining cost/benefit ratio makes us smarter with our money.

  4. Zero-sum. Humans default is to think in terms of ’not enough for everyone’, ‘I have to get mine’. Negative. 

  5. Sunk Costs. Money spent is water under the bridge un all situations.


    I hope you have an awesome day!


This is a journal entry meant as a reminder to me. It is a reminder to me how I want to operate and some tips put together in a moment of clarity to help when I am less clear and caught up in stuff the I can’t control.  Continue the conversation anytime: will@kestrelcreek.com.